Created specifically for Brave browser, Basic Attention Token (BAT) is a key component of its innovative monetization and digital advertising system. The users of Brave can opt in to receive ads from verified sources in return for rewards in BAT for viewing them. The received BAT can be given as a tip to online creators and media. A bonus use case for BAT is for paying the transaction fees for availing the services in the Brave ecosystem with a discount. Advertisers also benefit from the model proposed by Brave since it supposedly gives them more engagement and conversions by giving the end user a tangible incentive to interact with ads.